Bundling and Consumer Churn in Telecommunications Markets

Krämer Bundling Telecommunications Services : Competitive Strategies for Converging Markets

have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into ...

Network competition and consumer churn

This paper examines the nature of connection and churn charges that would arise in a context of network competition. Connection charges are incurred when customers initially connect to a network while churn charges are imposed on customers that disconnect. It is demonstrated that in a competitive equilibrium, the weighted sum of connection and churn charges, rather than their individual levels,...

Churn Prediction in Telecommunications Using MiningMart

This paper summarises a successful application of Knowledge Discovery in Databases (KDD) in an Italian telecommunications research lab. The aim of the application was to predict customer churn behaviour. A critical success factor for this application was clever preprocessing of the given data, in particular the construction of derived predictor features. The application was realised in the Mini...

Preventing Churn in Telecommunications: The Forgotten Network

This paper outlines an approach developed as a part of a company-wide churn management initiative of a major European telecom operator. We are focusing on explanatory churn model for the postpaid segment, assuming that the mobile telecom network, the key resource of operators, is also a churn driver in case it under delivers to customers’ expectations. Typically, insights generated by churn mod...

Price Bundling in Competitive Markets: